About the course

Introduction:

The press conference is an essential and important means in the process of communication and communication of media messages to the public, opinion leaders and various entities related to the subject of the press conference. The media, corporate communication and public relations departments of governmental and non-governmental organizations, whether on a local or international scale, rely on using Press conference or News Conference press conferences as an essential means of communication in their media strategy, building their mental image Image building, managing their reputation Reputation Management and defending their interests, due to the effectiveness of these conferences in communicating messages, news and activities Organizations for media professionals and the general public.

These press conferences also provide an important opportunity for direct and open dialogue and discussion with the media, which contributes to knowing their trends and ideas, especially that some media professionals are in direct contact with the public and have accurate knowledge of local and international reality. In addition, various contemporary organizations have become eager to build positive relationships with media Relations media institutions and to take advantage of all the opportunities and means that allow them to communicate and interact with these media institutions.

It is impossible to talk about the press conference without being exposed to the official spokesman, who has the task of speaking on behalf of the organization and communicating its messages and speech to the media and public opinion. For this reason, organizations are keen to select and train the spokesperson accurately and effectively, because the success of their press conference Organization and their communication and media plans are highly linked to the effectiveness and ability of the spokesperson to convey a positive image about the organization. Therefore, it can be said that the success of the press conference is directly related to the communication, media, persuasive skills and experience, and charisma charisma possessed by the spokesperson.

Importance of the workshop:

• Enable participants to know why, when, how and where the press conference is organized and managed
• To give participants the ability to understand the background and dimensions of the organization of the press conference
• Find out the most important problems associated with the choice of spokesperson
• Find out the most important tactics for answering journalists ' questions

General objectives:

• Get to know some of the concepts associated with the press conference and the official speaker
• Understand the nature and methods of managing and organizing press conferences
• Identify the most important conditions and criteria for the selection and training of the spokesperson
• Explain the role of the spokesperson in delivering messages and media content

Applied objectives:

• Criticism and discussion of practical models of press conference management
• Application to the methods of organizing and managing press conferences
• Discuss and apply the criteria and conditions for the selection of the spokesperson
• Editing press releases distributed during press conferences
• Managing discussions and asking press questions

Workshop outputs:

After the end of this workshop, the trainee is expected to be able to:

• Plans to manage and organize press conferences
• Defines the spokesperson's strategy in managing press conferences
• Understands the methods of influence and persuasion Persuasionwhich a spokesperson can employ
• Evaluates and criticizes the role that a spokesperson can play in the success of press conferences

Target groups :

• All those who work in the journalistic and media field, public relations departments, internal affairs and corporate communication officials
• Managers and supervisors involved in the planning or management of events, exhibitions and conferences, employees involved in media activities

Workshop themes:

• Background knowledge about press conferences.
• What is the difference between a press conference and a media interview
• Methods of preparation and organization of press conferences.
• How does the Press editor prepare for the conference
• Why do we need a spokesperson to run the press conference
• Conditions and criteria for choosing a spokesperson: physiological, psychological, communicative, formal, cognitive.
• Knowledge and employment of non-verbal non-Verbal communication by the spokesperson.
• Manage time, information and answer journalists ' questions.
• How can social Media social networks be used in the management of the press conference and by the spokesperson