Introduction

The contemporary climate in which our organizations operate is characterized by rapid and successive change and development, in addition to the increasing intensity of the competitive atmosphere, which in some cases may reach a state of constant struggle in order to achieve higher percentages of market shares, profit, expansion and growth at the expense of competitors.

وفى هذا الإطار تعمل المؤسسات علي جذب العناصر البشرية المتميزة القادرة علي تحقيق الميزة التنافسية في مجال التجديد والابتكار والإبداع ، وبالتالي ضمان تحقيق الريادة لها في المجال الذي تعمل فيه، وهنا تظهر أهمية تحقيق الولاء المؤسسي الذى يمثل أهم خطوط التأمين ضد معدلات دوران الموارد البشرية العالية، وانخفاض الروح المعنوية، وتدني مستويات الأداء.

The purpose of the course

• التعريف بماهية الولاء المؤسسي.
• Identify the governing elements in instilling, developing and maintaining institutional loyalty.
• Study and analyze the values and work ethics governing the performance of employees.
• Identification and analysis of values and ethics generated by contemporary environmental variables.
• Formulate new values and work ethics that correspond to contemporary thought.
• The strategic vision of activating institutional loyalty in the changing climate of contemporary institutions.
• Identify programs and mechanisms for building institutional loyalty.

Course themes

• Definition of institutional loyalty.
• Constituent elements of institutional loyalty.
• The nature, dimensions, values and professional work ethics.
• Distinctive features of the prevailing positive and negative work ethic.
• Build and strengthen the ethics and values of work in the institution.
• The power of performance under a positive work ethic.
• Applied work mechanisms to develop and strengthen positive work ethics.
• Corporate culture and activation of corporate loyalty.
• Work practices, instilling, developing and maintaining corporate loyalty.
• The role of supervision processes in building and supporting institutional loyalty.
• Organization motivation systems and institutional loyalty support.
• Material and moral incentives and support of institutional loyalty.
• Team building and its relationship to increasing institutional loyalty.
• Training, development and institutional loyalty support.
• Professional development, career path and its relationship with institutional loyalty.
• A sense of appreciation, self-realization and its relationship with institutional loyalty.
• Practical models for building, supporting and maintaining corporate loyalty.
• Introducing the advantages of collective management of work in activating performance.
• تحليل ودراسة المتطلبات الداعمة للتسيير الجماعي للمؤسسي.